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BoF LIVE: How To Use Data to Build a Better Brand

In a saturated and ruthlessly competitive retail market, companies need to be smart about leveraging data to engage consumers and understand trends.

BoF Team

03 March 2021

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For the latest in our series of #BoFLIVE events, chief correspondent Lauren Sherman discusses how to effectively leverage data to engage customers with Ganesh Subramanian, founder & Chief executive at trend forecasting platform Stylumia, Jarno Vanhatapio, founder & chief executive at global online fashion player Na-Kd and Brittany Hicks and Jessica Couch, founding partners at consulting firm Fayetteville Road LLC.

“I want to break the myth about data being an inanimate object,” Subramanian said. “Data is about consumers.”

To participate in #BoFLive, BoF’s digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.

In This Article

Topics

Technology

Series

BoF LIVE

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The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

TikTok Ready to Fight US Ban With 170 Million Users at Stake

Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.

Why Fashion Is Rushing to Create 3D Captures of Its Products

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.