The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
OXFORDSHIRE, United Kingdom — It’s been labelled a carcinogenic risk, the promise of a better future and is the subject of a geopolitical rivalry between China and the United States. So how much attention should we pay to 5G?
Speakers Mary Clark and Professor William Webb, mediated by Zeitguide's Brad Grossman, had different takes on whether the promised future could — or — become reality. “The spinning wheel of death goes away,” said Clark, chief product and marketing officer at Synchronoss, a cloud solutions company. She argued that 5G can transform the world through improved access and connectivity, predicting that remote-operated surgery, near-instant movie downloads and flawless mobile phone service were on the horizon.
Webb, chief executive of Webb Search Consultancy, countered that much of this had been promised with the arrival of 4G, while the real-world impact proved to be more modest. He also questioned the need for 5G’s more futuristic applications when so much could be accomplished by improving 4G coverage.
“My car already goes faster than the speed limit, what’s the point of going five times faster?” he said. “5G really should be focused on getting good coverage everywhere… not downloading a movie in four seconds.”
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The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.