Leaf Greener
Stylist and Creative Consultant
The former senior fashion editor of Elle China brings a fresh aesthetic to the Chinese fashion media with her WeChat mobile magazine Leaf.
Stylist-turned-influencer, Leaf Greener, served as senior fashion editor of Elle China from 2008 to 2014. One of China’s leading arbiters of style, Greener has regularly been featured on street style blogs such as Garance Dore and Tommy Ton and also in international publications such as New York magazine, Vogue Australia and the Daily Telegraph. While at Elle China, Greener oversaw the publication's monumental rise as one of the leading fashion magazines in China with a circulation of over 1.3 million. In 2012, following significant increases in advertising demand, the magazine became the first fashion title in the world to release bi-weekly issues.
Initially pursuing a degree in fashion design in Beijing, Greener embarked upon a career in styling following her graduation, working for several fashion publications before securing a position in the fashion department of Self, Condé Nast's health and lifestyle magazine in January 2006.
Alongside styling for various publications, Greener also publishes a mobile magazine Leaf on WeChat with cover designed by the renowned design studio 2x4 Beijing office. She collaborates with brands such as Chanel, Chloé and Loewe as well as top fashion insiders, such as Alexia Niedzielski & Elizabeth Von Guttman , founders of System magazine, to produce intellectual fashion editorials and features catering to China's growing affluent readership. Leaf is positioned as a niche magazine, covering not only fashion but art and design, which has enabled Greener to build a small but elite and influential audience in the fashion industry.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
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