The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Camille Miceli, a former Marc Jacobs protegé and accessories director at Louis Vuitton since 2014, has been named artistic director at Florence-based Emilio Pucci, parent company LVMH said Wednesday.
Miceli, who worked in public relations at Chanel and Louis Vuitton before transitioning to design, will become Pucci’s first creative director since 2017, when the brand paused its revolving door of designers (which included Matthew Williamson, Peter Dundas and Massimo Giorgetti) in favour of a mix of one-off collaborations and carry-over collections designed by an in-house team.
Miceli has a track record of twisting the iconic signatures of brands like Louis Vuitton and Dior into playful scarves, sunglasses, costume jewellery and bags, helping to translate the haute runway vision of creative directors like Nicolas Ghesquière and John Galliano into sellable novelties.
At Pucci, Miceli will serve under LVMH Fashion Group’s CEO Sidney Toledano.
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The house is in the process of rebooting as a resort-focused offer, a source familiar with the matter said. It’s chasing momentum in destination boutiques like Miami and Saint Tropez and focusing on summery straw and silk accessories rather than trying to compete in the crowded luxury leather goods space.
Prior to Miceli’s departure, Louis Vuitton (LVMH’s biggest and most profitable unit) moved to beef up its accessories studio last year by handbag heavyweight Johnny Coca, a former Celine and Mulberry accessories designer, to lead women’s leather goods.
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The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.