Camille Miceli, a former Marc Jacobs protegé and accessories director at Louis Vuitton since 2014, has been named artistic director at Florence-based Emilio Pucci, parent company LVMH said Wednesday.
Miceli, who worked in public relations at Chanel and Louis Vuitton before transitioning to design, will become Pucci’s first creative director since 2017, when the brand paused its revolving door of designers (which included Matthew Williamson, Peter Dundas and Massimo Giorgetti) in favour of a mix of one-off collaborations and carry-over collections designed by an in-house team.
Miceli has a track record of twisting the iconic signatures of brands like Louis Vuitton and Dior into playful scarves, sunglasses, costume jewellery and bags, helping to translate the haute runway vision of creative directors like Nicolas Ghesquière and John Galliano into sellable novelties.
At Pucci, Miceli will serve under LVMH Fashion Group’s CEO Sidney Toledano.
The house is in the process of rebooting as a resort-focused offer, a source familiar with the matter said. It’s chasing momentum in destination boutiques like Miami and Saint Tropez and focusing on summery straw and silk accessories rather than trying to compete in the crowded luxury leather goods space.
Prior to Miceli’s departure, Louis Vuitton (LVMH’s biggest and most profitable unit) moved to beef up its accessories studio last year by handbag heavyweight Johnny Coca, a former Celine and Mulberry accessories designer, to lead women’s leather goods.
As Louis Vuitton and Dior power ahead, designer departures and disposals elsewhere in the luxury giant’s portfolio suggest its smaller fashion assets are under scrutiny. Has the strategy changed?