NEW YORK, United States — Condé Nast is promoting one of its young star editors: Phillip Picardi. Starting March 13, Picardi will join Allure as digital editorial director while retaining the same role at Teen Vogue, where he has led the digital team since April 2015. Condé Nast confirmed the appointment.

A representative for Allure would not address the reporting structure, although it is understood that Picardi will be working closely with Allure editor-in-chief Michelle Lee, as he does with Teen Vogue editor Elaine Welteroth in a flat management structure.

The beauty magazine's current digital director, Simone Oliver, is exiting the company.

While sources maintain that this promotion is not about consolidation, sharing resources has been a major goal for the publishing company over the past year. And Picardi, 25, isn't the only dual editor between the two magazines: Teen Vogue creative director Marie Suter has also held the same title at Allure since the creative departments of the company were reorganised under corporate creative director Raúl Martinez's leadership in October. Teen Vogue announced a transition to a quarterly print format in November.

In January 2017, Allure.com hit 7.2 million unique US visitors, up from 4.3 million the year before, according to ComScore. Meanwhile, TeenVogue.com garnered 7.9 million US visitors in January 2017, up from 2.9 million the year before.

Picardi's dual role is supported by deputies at both sites. Sam Escobar, senior commerce editor at Bustle, will join Allure.com in that role on March 13.

Related Articles:

[ Inside the New Teen VogueOpens in new window ]

[ As Condé Nast Restructures Business Side, What's Next?Opens in new window ]

[ Creative and Management Shake-up at Condé Nast Gathers PaceOpens in new window ]