Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Dick's Sporting Goods Will Stop Selling Assault-Style Rifles

One of the largest outdoor-gear retailers in the US is immediately ending sales of assault-style rifles in stores.
Dick's Sporting Goods | Source: Shutterstock
By
  • Bloomberg

WASHINGTON, United States — Dick's Sporting Goods Inc., the biggest sporting-goods retailer in the U.S., is immediately ending sales of assault-style rifles following the mass shooting at a Florida high school earlier this month that killed 17 people.

Dick’s is expanding its assault-rifle ban to its 35 Field & Stream stores, after removing the weapons from its flagship stores following the 2012 Sandy Hook shooting. The company is also ending sales of firearms to anyone under the age of 21 and will no longer sell high-capacity magazines.

Dick's CEO urged Congress to act, and called for bans on assault-style firearms.

“We support and respect the Second Amendment, and we recognise and appreciate that the vast majority of gun owners in this country are responsible, law-abiding citizens,” Chief Executive Officer Edward Stack said in a statement on the company’s website. “But we have to help solve the problem that’s in front of us. Gun violence is an epidemic that’s taking the lives of too many people, including the brightest hope for the future of America — our kids.”

Dick’s will “never” reverse the decision and is ready for any backlash it may face, Stack said in an interview on Good Morning America. He also urged Congress to act, and his letter called for bans on assault-style firearms, high capacity magazines, bump stocks, a higher minimum age requirement and universal background checks. The financial implications of the decision remain to be seen.

ADVERTISEMENT

Dick's shares rose 1.6 percent to $32.30 at 8:20 a.m. in New York. The move will put gun stocks including Sturm Ruger & Co., American Outdoor Brands Corp. and Vista Outdoor Inc. in focus today.

Nikolas Cruz, the perpetrator in the shooting at Marjory Stoneman Douglas High School in Parkland, Florida, purchased a shotgun at a Dick’s store in November 2017. That wasn’t the gun used in the deadly Feb. 14 shooting, “but it could have been,” CEO Stack said in his letter.

By Beth Mellor; editors: Arie Shapira, Courtney Dentch and Brad Olesen.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024