The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PARIS, France — French fashion company Vivarte, which has lately been disposing of assets to cut debt, said on Tuesday it had agreed to sell its Chevignon brand to the Royer company and businessmen Stephane Collaert and Thierry Le Guenic.
Chevignon had 2018 sales of around €24 million ($27 million), and employs around 180 staff, Vivarte said in a statement.
The group, which faces competition from larger clothing retail chains such as H&M, Kiabi and Primark, has been restructuring its business to improve its financial situation.
Vivarte sold its Kookai fashion brand, Pataugas shoes and Spanish shoes brand Merkal last year, and its Andre shoe brand earlier this year.
Vivendi expects the sale of the Chevignon brand to be finalised in the first quarter of 2019, pending regulatory approval.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.