default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

H&M Announces Designer Collaboration with Kenzo

H&M's next designer collaboration will be with French fashion house Kenzo, which will create women's and men's collections as well as accessories.
Kenzo x H&M | Source: H&M
By
  • Reuters

STOCKHOLM, Sweden — Sweden's Hennes & Mauritz said on Wednesday its next designer collaboration would be with French upmarket fashion house Kenzo, which would create women's and men's collections as well as accessories for the budget apparel giant.

H&M, the world's second-biggest fashion retailer after Zara owner Inditex said in a statement it would launch Kenzo's H&M collections in around 250 stores worldwide and online in November.

Kenzo's apparel is known for its vivid colours and prints.

H&M has collaborated regularly with upmarket fashion houses and celebrities for more than a decade as a part of its marketing strategy, with partners ranging from designers Karl Lagerfeld to Alexander Wang to football star David Beckham.

As opposed to H&M, Spain's Inditex spends little on advertising campaigns and does not do designer collaborations.

By Anna Ringstrom; editor: Alistair Scrutton.

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.