default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

H&M’s March Sales Fall 49% Amid Covid-19 Outbreak

The pandemic has forced H&M to temporarily close most of its stores, flag big layoffs and scrap its annual dividend. 
H&M store interior | Source: H&M Image Gallery
By
  • Reuters

STOCKHOLM, Sweden — H&M, the world's second-biggest clothing retailer, reported on Friday a 46 percent plunge in March sales as the coronavirus pandemic took its toll and said it expected to run a loss in its fiscal second quarter.

The pandemic has forced H&M to temporarily close most of its stores, flag big layoffs and scrap its annual dividend for the first time since its 1974 listing.

"With the dramatic decline in the market we have to make many difficult decisions and take forceful action," newly appointed Chief Executive Helena Helmersson said in a statement.

"With each day that we are having to keep stores closed, the situation is becoming increasingly demanding."

H&M said that to strengthen its liquidity buffer, it had prepared a number of sources of financing that it expected to be finalised in the second quarter.

The company also said it expected to be able to cut operating expenses, excluding depreciation and amortisation, by around 20–25 percent in the second quarter while it slashed its planned capital spending for 2020 to 5 billion crowns from 8.5 billion.

Fiscal first-quarter pretax profit more than doubled to 2.50 billion crowns (£200 million) from a year-ago 1.04 billion crowns. Six analysts polled between March 17 and March 26 had on average expected a rise to 1.47 billion crowns, according to Refinitiv data.

Inventories shrank for a third straight quarter but H&M said they would temporarily increase again due to the sudden drop in demand. While store sales plunged, online sales in March increased by 17 percent, the company said.

By Anna Ringstrom; editor: Niklas Pollard

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices2021
© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Voices2021