LONDON, United Kingdom — Selfridges has posted full-year results ended February 2019, with the luxury department store delivering £1.85 billion ($2.25 billion) in sales, up 6 percent from the previous year. 

While the UK high street and department stores on both sides of the Atlantic have been struggling under the so-called "retail apocalypse," Selfridges has benefited from a focused brick-and-mortar presence in London, Manchester and Birmingham, as well as an emphasis on bolstering shoppers' retail experience with restaurants, beauty services, a permanent skate bowl and, as of November 2019, a cinema. It also cited destination restaurants Brasserie of Light and EL&N as performing particularly well this period.

Historically, Selfridges has been outperforming its UK competitors in terms of its return on investment in store modernisation. Comparative retailers such as Harrods and Harvey Nichols have not yet released financial results for the same period.

The company has invested heavily in its experiential and digital offering, which appears to have boosted its sales. However, this spending has also impacted operating profits, which were £170 million, down 6 percent from the previous year. Selfridges could not be reached for comment at the time of publication of this article. 

August 2018 saw the completion of its London flagship store's Accessories Hall. Part of a £300 million investment, the 60,000 square foot space includes a 4,000 square foot eyewear department and the art-centric refurbishment of its Duke Street entrance. Further afield, the department store chain recently opened a Beauty Hall and expanded its Accessories Hall in Manchester. 

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