The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Ted Baker Plc said on Monday it might have overstated inventory by as much as £25 million, the latest in a string of challenges for the British fashion retailer's newly appointed boss.
Shares were expected to tank as much as 30 percent when the market opens as per premarket indicators, deepening a 74 percent plunge so far this year.
The company, which brought in Lindsay Page as chief executive this year following the departure of Ray Kelvin after misconduct allegations, said it expects no cash impact from adjustments to the inventory value that related to prior years.
The news comes just weeks after the company appointed Rachel Osborne as its new finance head.
Liberum analysts called the update "less than ideal" for the high street retailer, which in October saw its shares plummet in value when it issued a second profit warning in four months.
The company has appointed Freshfields Bruckhaus Deringer to undertake an independent review of the issue, Ted Baker said.
By Muvija M in Bengaluru; editors: Sriraj Kalluvila and Rashmi Aich.
The company, which has come under fire for allegedly ripping off emerging designers’ work, has partnered with thousands of creatives through its SheinX programme. BoF spoke with participants about what it’s really like to work with the fast-fashion giant.
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories