Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap
The tech giant and eco-luxury brand plan to track the environmental impact of cotton and viscose, two of the most commonly used fibres in clothing. Their goal: create a tool that can quantify even the most obscure links in the fashion supply chain
How to best spend the large sums it will take to cut the fashion industry’s carbon emissions? The Apparel Impact Institute is launching a pre-vetted portfolio of climate solutions in an effort to better direct investment.
The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.