How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
Google Is Rolling Out New Generative-AI Shopping Features for the Holidays
The search and advertising giant on Thursday announced three new tools aimed at assisting online shoppers with their purchases.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Google Thinks It Has Cracked Virtual Try-On With Generative AI
The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.