The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Is She Photoshopped? In France, They Now Have to Tell You (BBC)
"Any commercial image that has been digitally altered to make a model look thinner will have a cigarette-packet style warning on it, while anyone flouting the new rule could be fined €37,500 or 30 percent of the cost of creating the ad."
It May Not Be Possible to Slow Down Fast Fashion — So Can the Industry Ever Be Sustainable? (Independent)
"By 2030, it is predicted that fashion's carbon footprint will increase to 2,791 tonnes, but ethical consumerism can and will lead to a paradigm shift. Over time, it is thought, slow fashion will become the norm, with consumers wearing classically styled garments that last for 10 years."
A Model Fights Back After Bad Casting Experience (The Cut)
"Balenciaga comes under fire again: the brand flew Parker to Paris for a trial fitting — or to be a 'first option' for a 'go-see' — and asked to cut her hair in a short, boyish style. But in the end, the haircut was all for nothing, as Parker ended up getting cut from the show. She took to Instagram to express her frustration."
The US Chamber of Commerce Might Not Be What You Think (Racked)
"It's surprising to learn that some major retailers, including Gap Inc. and Disney — which have publicly pledged to increase sustainability, lower emissions and work toward equal pay and nondiscrimination — are still funding a powerful lobbying group that specifically fights those initiatives."
The Firms That Donate as Many Goods as They Sell (BBC)
"Brands are following in the footsteps of other entrepreneurs motivated to do good, including US shoemaker Toms, which pioneered the 'buy one, donate one' model in the early part of this decade. And like Toms, their business fully intends to grow its profits while achieving its social mission."
Fashion’s biggest sustainable cotton certifier said it found no evidence of non-compliance at farms covered by its standard, but acknowledged weaknesses in its monitoring approach.
As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.