Landing a big retail partner can be transformative for an emerging brand, but managing the pressures of the wholesale system can be particularly challenging for labels that want to operate responsibly.
Many small sustainable labels see value in growing their wholesale business, while multi-brand retailers are increasingly looking to boost their own sustainability positioning.
However, demands for constant newness, high-volume orders and squeezed margins present challenges for sustainable brands built on low-waste, responsible business practices
Sustainably minded designers can benefit from starting out small and focused with their retail partnerships, finding ways to grow within the limits of their production model, and establishing opportunities to educate the consumer.
Partnering with Copenhagen Fashion Week, BoF invited market leaders including Pascal Morand, Julie Gilhart, Ganni co-founder Nicolaj Reffstrup, EU Parliamentary Committee chair Dr Christian Ehler, journalist Clare Press, executives from Renewcell and Lenzing, and others from across the value chain, to work together towards actionable solutions capable of urgently altering the industry’s ecological impact.
How to best spend the large sums it will take to cut the fashion industry’s carbon emissions? The Apparel Impact Institute is launching a pre-vetted portfolio of climate solutions in an effort to better direct investment.