Rachel Deeley
The News in Brief

$1 million will be rewarded to the first individual or small business to successfully develop a sophisticated animal-free alternative to wool, the animal rights group announced Thursday.

A coalition of 12 civil society groups have warned the European Commission should not rely on a hotly debated method to assess environmental impact when it outlines rules on how brands should substantiate green claims at the end of next month.

The £100,000 ($113,000) fund will be divided between six companies, which will also receive access to a mentorship programme, networking opportunities, and one-on-one sessions from organisations like the Ellen MacArthur Foundation. The overall winner will receive an additional £10,000.

The Norwegian Consumer Authority (NCA) and Netherlands Authority for Consumers and Markets (ACM) have jointly authored an 11-page document outlining how the Sustainable Apparel Coalition should improve the underlying data, claims and presentation of its Higg Materials Sustainability Index (MSI) tool to avoid misleading consumers and falling foul of greenwashing.

The new law comes into effect in January 2025 and prohibits the manufacture, sale or distribution of new textiles and apparel products containing perfluoroalkyl and polyfluoroalkyl substances, or PFAS, a group of chemicals commonly used to make garments waterproof or stain-resistant.

The two retailers have promised to “adjust or no longer use sustainability claims on their clothes and/or websites,” and ensure consumers are better-informed, according to a statement by The Netherlands’ Authority for Consumer Markets (ACM).

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