Labelhood

What a Chinese Student Exodus Would Mean for Fashion

1 June 2020 • By Zoe Suen

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What a Chinese Student Exodus Would Mean for Fashion

Travel restrictions, health concerns and anti-Chinese sentiment are disrupting students' plans, with ramifications for fashion schools, luxury brands and the industry at large.

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How to Make Digital Fashion Weeks Work

14 April 2020 • By Zoe Suen

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How to Make Digital Fashion Weeks Work

When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.

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Now Is the Time for Virtual Showrooms to Shine. Will They?

19 March 2020 • By Casey Hall

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Now Is the Time for Virtual Showrooms to Shine. Will They?

Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?

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This Decade in China: Part One

12 December 2019 • By Zoe Suen

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This Decade in China: Part One

BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.

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Think Twice Before You Snub Taobao

8 October 2019 • By Casey Hall

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Think Twice Before You Snub Taobao

Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.

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The VIP Buyers Shaping China's Retail Landscape

26 September 2019 • By Casey Hall and Zoe Suen

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The VIP Buyers Shaping China's Retail Landscape

China’s lucrative market has seen European showrooms roll out the red carpet for a new generation of its buyers, but the relationship hasn’t always been smooth.

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Want to Reach Chinese Teens? Take It Offline

22 August 2019 • By Casey Hall and Zoe Suen

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Want to Reach Chinese Teens? Take It Offline

Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.

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Italian Retailers Enjoy Bigger Influx of Chinese Shoppers

27 June 2019 • By Zoe Suen and Denni Hu

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Italian Retailers Enjoy Bigger Influx of Chinese Shoppers

Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.

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Global Currents

Chinese Designers Had a Breakthrough Season. Now What?

27 May 2019 • By Zoe Suen

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Global Currents

Chinese Designers Had a Breakthrough Season. Now What?

China’s emerging design talent is in higher demand than ever, but can the country’s fashion industry overcome its next obstacles?

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Who's Who Behind the Scenes at Shanghai Fashion Week

27 March 2019 • By Sam Gaskin and Zoe Suen

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Who's Who Behind the Scenes at Shanghai Fashion Week

With its growing network of trade shows, showrooms and B2B events, China’s leading fashion week has produced an influential group of power brokers at the ready-to-wear event. Read China Decoded to make sense of the market.

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