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Bits & Bytes | Amazon Clothes, Apple Watch Shipments, Souq.com Funding

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Amazon fashion campaign | Source: Courtesy
By
  • Kate Abnett

"Amazon Selling Its Own Clothes Actually Makes a Lot of Sense" (Wired)
"With no fanfare, Amazon has started selling clothes under at least seven different labels trademarked by the company itself, including about 1,800 different items in all."

"Apple Shipped 11.6 Million Apple Watches In 2015, Says IDC" (Fast Company)
"In 2015, Apple shipped 11.6 million Apple Watches, a new report from research firm IDC has revealed. That makes Apple the third-largest wearable maker last year."

"Getting YouTube Stars to Sell Your Product" (The New York Times)
"An influencer recommendation is akin to that of a friend or family member and is trusted by more than 80 percent of consumers worldwide, according to a 2015 survey by Nielsen."

"Mideast Online Retailer Souq.com Raises $275 Million from Investors" (Reuters)
"Souq.com has raised $275 million from a funding round with investors to support its future growth, in the largest-ever fundraising in the Middle East's e-commerce space."

"The New Realities of VR and Retail" (Retail Dive)
"Virtual reality has long occupied the gaming and science fiction realms. But now that the technology is available, is it a fit for retail?"

"Is 3D Printing The Next Industrial Revolution?" (TechCrunch)
"The most significant benefit of 3D printing isn't that it could replace mass manufacturing in its current form, but, rather, it will introduce an entirely new category of products."

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