The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Europe: Fashion World's Ecommerce Centre" (The Financial Times)
"Europe is at the heart of fashion innovation. Start-up entrepreneurs share why this is the right side of the Atlantic."
"With A Fresh $15 Million, Olapic Will Replace Brands' Stock Photos With Your Instagram Pics" (TechCrunch)
"Olapic, which helps brands boost sales with user-generated images from social media, has raised $15 million in new funding."
"Fashion Apps Continue the Trend for Mobile Swiping" (The Telegraph)
"Ecommerce now comes as easily to us as shopping on the High Street. Mobile commerce is the next horizon and we are more likely to be swiping our screens, rather than staring into them."
"Why an 'Amazon For High Fashion' is a Really Bad Idea" (High Snobiety)
"For anyone enamoured enough with fashion to spend several hundreds, if not thousands, on a single piece of clothing, surely the existing array of online retailers is sufficient? Do we really need a one-stop super shop to lump everything together in one lazy basket?"
"This Algorithm Just Solved Fashion" (Wired)
"Researchers at the University of Toronto have developed an algorithm that uses a combination of computer vision and machine learning to help you identify exactly where you are going wrong, by comparing you against a range of "fashionability factors"."
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.