The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Echo Look to Dole out Fashion Advice from Vogue and GQ (TechCrunch)
"Condé Nast's Vogue and GQ are now working with Amazon to insert fashion recommendations into the companion app for Echo Look users, some of which will be shoppable. This is the first time that Amazon's Echo Look has partnered with publications to add content to the Echo Look's app."
Can an App Launch the Fashion World's #Metoo Reckoning? (Vanity Fair)
"Humans of Fashion aims to connect people who have suffered abuse or mistreatment with support networks. The next step will include a free app where self-described members of the fashion industry can sign up and access any service through their cell phone. The main goal is to connect fashion workers with the resources they need to stay safe in the industry."
Here's Why Amazon Wants to Start Its Own Delivery Service (Fortune)
"The company is preparing a delivery service for businesses, which would compete directly with UPS, FedEx and (less directly) with the US Postal Service. 'Shipping with Amazon,' as the service is called, will pick up packages from businesses, initially the company's third party sellers, and deliver them to customers."
Badgley Mischka Debuts Interactive Runway App for New York Fashion Week (Retail Dive)
"The Badgley Mischka Runway app provides exclusive details about the clothing items and models. Show attendees can respond to the outfits on the runway with 'like' and 'love' buttons in the app, providing real-time data that the brand can use for future design and production decisions."
How 3D Technology Is Taking E-Tailing Into the Future (TechWire)
"Last week, Style.me debuted the 'revolutionary 3D patented fashion technology' at the New York Fashion Week. Style.me allows users to try on clothing anywhere, anytime. It gives them the ability to create new looks and share them on social media."
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.