The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Who's Winning the Fashion E-Commerce Race?" (The Business of Fashion)
"Fashion e-commerce is heating up. In a race between luxury incumbents, 'pure play' e-tailers and a slew of upstarts with new business models, who will come out ahead?"
"Vogue Goes Viral" (The Financial Times)
"Once merely the digital manifestation of the world's foremost fashion magazine, Vogue.com is today a vast adjunct of the print edition it represents."
"Instagram Now Tops 400 Million Users And 40 Billion Photos" (Wired)
"The social network just said it now has 400 million people posting carefully plated food and pristine landscapes to its service every month."
"On Instagram and Other Social Media, Redefining 'User Engagement'" (The New York Times)
"As the practice of promoting user-generated content has intensified, the intersection between brands trying to capitalize on social media activity and people's expectations of some privacy has grown far more murky."
"Charged Up: How Mophie Got Plugged Into the Fashion Industry" (Complex)
"The California-based portable battery company is working with everyone from Opening Ceremony to Supreme. Here's how those hot collabs came to be."
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.