The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"This Fashion Week, Google Gets a New Look" (The New York Times)
"Google is experimenting with search carousels created and curated by catwalk brands, sitting front and centre atop Google's usual list of links generated by a computer algorithm."
"Asos Must Pay £20m to Rival Retailers" (The Guardian)
"Online fashion retailer Asos has been forced to pay out more than £20m to two European retailers due to an alleged infringement of the trademarks on their names."
"A Cool Shirt" (The Economist)
"Fabrics that pass heat but not light may keep people comfortable in summer."
"Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users" (AdWeek)
"The move is meant to make it easier for advertisers to reach people who are likely to want a given offer while giving users a central repository that also reminds them which ones they have and when they expire."
"Google's New Project Muze Proves Machines Aren't That Great at Fashion Design" (Tech Crunch)
"Designed in partnership with European e-commerce company Zalando, Project Muze is an attempt at building a neural network capable of making creative decisions resulting in virtual fashions that will be transformed into real-life clothing."
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.