The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
'W Magazine' Shows how Fashion is Embracing Augmented Reality (Endgadget)
"Once you install the application, you can point your device's camera at various parts of the magazine, and experience an extra layer of virtual content. With the cover, for example, Perry's face actually becomes a 3D model made up of colorful projected images."
Do Your Customers Actually Want a 'Smart' Version of Your Product? (Harvard Business Review)
"Just because you can make something with IoT technology doesn't mean people will want it. Judging from our customers' response, the public simply isn't yet clamouring for connectivity. Many of our customers just don't use the technology available to them."
Wearables are Still Growing Globally, Thanks to Xiaomi (TechCrunch)
"The burst of the wearable bubble may have been overstated — on a global scale, at least. The category has been struggling in the US, but internationally, it's still seeing growth. Wearables are up eight-percent year-over-year — not exactly exponential, but at least things are trending in the right direction."
AI is not Optional for Retail (VentureBeat)
"We are already witnessing the early success of voice-activated assistants like Google Home, Siri, and Cortana. It won't be long before we see virtual and augmented reality platforms commercialized, as well. We see a future rich with voice-activated and social media assistants."
Android Wear Hopes you Care After Fashion Makeover (CNET)
"One Michael Kors watch had a unique face that pulled up photos from your Facebook or Instagram feed. A Fossil watch let you tweak the colors and look of the face, and share it with friends through a special code so other Fossil wearers could share in the look."
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.