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Bits & Bytes | How Fashion is Embracing AR, Do Consumers Really Want 'Smart' Products?

This week, W Magazine's augmented reality-powered issue, and is there consumer demand for 'smart' products?
Virtual reality shopping | Source: Shutterstock
By
  • Victoria Berezhna

'W Magazine' Shows how Fashion is Embracing Augmented Reality (Endgadget)
"Once you install the application, you can point your device's camera at various parts of the magazine, and experience an extra layer of virtual content. With the cover, for example, Perry's face actually becomes a 3D model made up of colorful projected images."

Do Your Customers Actually Want a 'Smart' Version of Your Product? (Harvard Business Review)
"Just because you can make something with IoT technology doesn't mean people will want it. Judging from our customers' response, the public simply isn't yet clamouring for connectivity. Many of our customers just don't use the technology available to them."

Wearables are Still Growing Globally, Thanks to Xiaomi (TechCrunch)
"The burst of the wearable bubble may have been overstated — on a global scale, at least. The category has been struggling in the US, but internationally, it's still seeing growth. Wearables are up eight-percent year-over-year — not exactly exponential, but at least things are trending in the right direction."

AI is not Optional for Retail (VentureBeat)
"We are already witnessing the early success of voice-activated assistants like Google Home, Siri, and Cortana. It won't be long before we see virtual and augmented reality platforms commercialized, as well. We see a future rich with voice-activated and social media assistants."

Android Wear Hopes you Care After Fashion Makeover (CNET)
"One Michael Kors watch had a unique face that pulled up photos from your Facebook or Instagram feed. A Fossil watch let you tweak the colors and look of the face, and share it with friends through a special code so other Fossil wearers could share in the look."

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Inside the $7 Billion Dior Phenomenon