The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Instagram Turbocharges the Watch Market (The New York Times)
"Among watch obsessives, the impact of Instagram can hardly be overstated. Facebook's explosively popular photo-sharing app not only serves to unite members of this fusty, long-obscure subculture the world over, but it has also helped spread watch obsession among the digital generation."
Amazon Gets into Shoes and Handbags with its New Private Fashion Label 'The Fix' (TechCrunch)
"Amazon is again expanding its presence in the fashion industry with this week's launch of yet another private label brand, The Fix. The new label for Prime members is aimed at women and features shoes and handbags inspired by designer trends, but available at discounted prices."
Blending Fashion With Tech: This iPhone App Will Scan your Foot and Make you a Custom Pair of High Heels (CNBC)
"The New York-based shoe start-up has patented a technology that uses 3-D measuring tools to capture the biomechanics of a foot, all from an iPhone's camera. The result is what True Gault calls a 'bespoke pair of heels,' in a personal fit, and priced at $250 to $350 per pair."
China's Store of the Future Has No Checkout, No Cash and No Staff (Business of Fashion)
"The convenience store, powered by WeChat, requires no checkout, no cash and no salespeople. Customers scan QR codes to enter the store and select products, and then pay using their mobile WeChat wallets. Sensors on the shelves detect the removal of items."
Work It! How Reebok, Adidas, and Y-3 Will Dress Future Space Explorers (Fast Company)
"Big-name fashion brands are getting a piece of the space-fashion pie. Reebok recently unveiled its Space Boot SB-01, which it says is the first update of space boots in 50 years. The boots were 'exclusively designed to accompany the final space suit that will shuttle astronauts to and from the International Space Station in Boeing's new vessel, the CST-100 Starliner,' the company said."
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.