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Bits & Bytes | Instagram's Shoppable Posts, Can Amazon's Alexa Help Men Dress?

This week, Instagram's shoppable tags feature opens to Bigcommerce retailers, while Perry Ellis launches style advice service with Amazon's Alexa.
Amazon's Alexa partners with Perry Ellis | Source: Amazon
By
  • Victoria Berezhna

Instagram Opens Its Shoppable Posts Feature to Retailers on Bigcommerce's Platform (TechCrunch)
"Businesses based in the United States that use Bigcommerce now have access to Instagram's shoppable posts, which began gradually rolling out in November. Bigcommerce says it currently serves about 50,000 small to medium-sized businesses and more than 25 Fortune 1000 companies."

Amazon's Alexa Pairs With Perry Ellis to Help Men Dress (RetailDive)
"Perry Ellis has launched a virtual 'Ask Perry Ellis' style advice service via Amazon's Alexa voice assistant. Users can say ask what to wear and it offers an appropriate look, taking into account the venue, weather and dress code, and e-mails users a link to the item on Perry Ellis' website."

Why Allure and Teen Vogue Focus on Innovation Rather Than Data (AdWeek)
"'If we're trying to be truly innovative, no data exists to tell you what will work.' Just as data can't tell the whole picture of what an audience wants and needs, Picardi and Lee recommend not choosing articles or videos strictly based on what fits within a platform's algorithm."

Burberry Turns to Apple for Augmented-Reality Fashion App (Bloomberg)
"Burberry turned to the Apple's new ARKit function to experiment with augmented reality. The augmented-reality feature interacts with users' camera feeds to digitally redecorate their surroundings with Burberry-inspired drawings by the artist Danny Sangra."

b8ta, a Tech Retailer, Wants to Get Consumers Excited About Retail (CNBC)
"b8ta sells tech products that don't have an offline retail footprint of their own. It lets customers test gadgets like smart locks, high-tech skateboards, and connected stove monitors in physical locations, hoping to generate excitement about shopping in traditional retail stores."

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