The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LVMH Backs Online Fashion Giant Lyst (Sky News)
"Details of the Lyst deal were unclear this weekend, although one source said it was raising between £50m and £100m at a significant premium to the valuation of its last funding round. Lyst is an online fashion aggregator which competes with rivals such as Farfetch and MatchesFashion.com."
Google's Style Match Feature Applies Image Recognition to Finding Products (Racked)
"On Tuesday, Google threw its hat into the ring with the launch of a feature called 'Style Match,' which builds on its Google Lens technology to allow users to take a photo of a home decor or fashion item and find other products like it."
How Chinese Consumers Engage with Luxury Livestreamers (Jing Daily)
"Livestreams are the newest shopping experience in China, and they offer shoppers a more immersive, informative shopping experience than most physical store, e-commerce platforms and home-shopping channels."
A Startup Has Invented an Augmented Reality App for Trying on Shoes (Quartz)
"Augmented reality marketing startup Vyking is translating the buzz for sneakerheads, according to a video posted on the company's Instagram. The video shows the ability to virtually try on a sneaker, so you can see how it'll look on your foot before you buy the shoe online."
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.