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Bits & Bytes | LVMH Reportedly Backs Lyst, Google's Style Match Feature

This week, LVMH allegedly leads a new round of investment in Lyst, while Google launches a new image recognition technology.
Source: Shutterstock
By
  • Kristina Ezhova

LVMH Backs Online Fashion Giant Lyst (Sky News)
"Details of the Lyst deal were unclear this weekend, although one source said it was raising between £50m and £100m at a significant premium to the valuation of its last funding round. Lyst is an online fashion aggregator which competes with rivals such as Farfetch and MatchesFashion.com."

Google's Style Match Feature Applies Image Recognition to Finding Products (Racked)
"On Tuesday, Google threw its hat into the ring with the launch of a feature called 'Style Match,' which builds on its Google Lens technology to allow users to take a photo of a home decor or fashion item and find other products like it."

How Chinese Consumers Engage with Luxury Livestreamers (Jing Daily)
"Livestreams are the newest shopping experience in China, and they offer shoppers a more immersive, informative shopping experience than most physical store, e-commerce platforms and home-shopping channels."

A Startup Has Invented an Augmented Reality App for Trying on Shoes (Quartz)
"Augmented reality marketing startup Vyking is translating the buzz for sneakerheads, according to a video posted on the company's Instagram. The video shows the ability to virtually try on a sneaker, so you can see how it'll look on your foot before you buy the shoe online."

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