How Nike Turned the Shoe Drop into a High-Tech Scavenger Hunt (Mashable)
"Nike teased the release of the shoe and alerted patrons that they'd only be available through its new Nike+ SNKRS app in a specific location at a specific time of day. There was no other way to get it. You had to either be in one of three designated locations when the shoe dropped or you were out of luck."

Here's Why Stitch Fix's IPO is the Tech Exit you Should Actually Care About (Fast Company)
"What is most attractive about Stitch Fix and companies in that vein is that you don't have to wade through the endless scroll of online retailers. Prime Wardrobe lets you try on clothes without buying them, sure, but it doesn't curate the box for you."

Luxury Pavilion – Alibaba's Exclusive Hi-tech Offering to its Biggest Spenders (Tech Wire Asia)
"The new platform called the 'Luxury Pavilion' will be an invite-only platform that will stock the cream of the fashion crop, including clothing, watches, beauty and cosmetic products — even cars — from some of the world's biggest names."

Xiaomi is World's Top Wearable Maker for First Time as Fitbit Sales Slide (TechCrunch)
"Coming off the back of Xiaomi's reentry into the world's top five smartphone sellers, a new Strategy Analytics report found that it leapfrogged Apple and Fitbit to become the top seller of wearables in Q2 2017 with 3.7 million units shipped."

Smartwatches are Relying on Fashion Brands to Survive (Endgadget)
"Thanks largely to partnerships with Google, brands with sartorial knowhow launched smartwatch after smartwatch after smartwatch. For the most part, these companies simply take existing designs and swap out the face for a case that runs Android Wear."