The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Snapchat Raised $1.8B in a Series F Round; Leaked Deck Reveals Revenues, User Numbers" (Techcrunch)
"An SEC filing has been made today with information about Snapchat's latest Series F round, in which it has raised $1.8 billion."
"Most Online Clothes Shoppers Send Something Back" (BBC)
"Researchers who questioned over 1,000 online shoppers found women's clothing had been returned by 63% of them."
"Why Snapchat's Influencer Economy Runs on Hot Tubs, Selfies, and Whey Protein" (Bloomberg)
"For now, many brands are sitting on the sidelines, wary that these professional influencers aren't all that influential."
"Myntra Aims to Increase Sales by 90 Percent This Fiscal Year" (Live Mint)
"Online fashion retailer Myntra expects to increase gross sales by 90% to Rs.5,000 crore, net of discounts, this financial year by improving its product selection, adding new categories and re-opening its desktop website."
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"Why Buy Buttons on Pinterest and Instagram Haven't Taken off for Retailers" (Digiday)
"They generate very low sales volume to retailers and are negligible for most large brands, according to Sucharita Mulpuru, principal analyst for Forrester."
"Online Retailers Should Care More About the Post-Purchase Experience" (Harvard Business Review)
"It's important for brands to remember this is not the end of the journey for the customer."
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.