Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.