The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Buy Buy Buy: Why All of Your Favorite Social Networks Want You to Shop Now" (Mashable)
"On Tuesday, Pinterest and Instagram both announced plans to introduce 'Buy It' and 'Shop Now' buttons, respectively, with the promise of convincing their millions and millions of users to shift from browsing to shopping on the social networks."
"Here's How Lucky's E-Commerce Site is Doing" (Racked)
"Now that Lucky is no longer a monthly magazine and is down to a quarterly publication, the pressure must be on for the magazine's e-commerce venture."
"In Wake of Alibaba Lawsuit, Luxury Fashion Startup Xiu Raises $30M Funding" (Tech in Asia)
"Xiu.com, an ecommerce retailer for high-end fashion products in China, today announced it has completed a US$30 million series C round of funding."
"Frederic Court Forms European, Fashion-Focused Venture Firm" (Reuters)
"Frederic Court, one of Europe's standout early-stage investors in recent years, has formed a venture capital firm to invest in digital fashion brands and enabling technologies."
"Softbank Invests $1B in South Korean Online Retailer Coupang" (Associated Press)
"South Korean online shopping site Coupang has secured a $1 billion investment from Japanese Internet company Softbank Corp."
The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.