The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"All I Want for Christmas is a Wearable Device" (The Financial Times)
"Wearable devices are predicted to be big sellers in the run-up to Christmas, thanks to a huge leap in public awareness about fitness trackers and smart watches."
"This bite-sized boutique startup is undaunted by fashion giants like Zalora" (Tech in Asia)
"Cloth Inc is already bringing in Rp 250 million (US$20,677) in revenue per month. That figure is not shabby for a pint-sized bootstrapped operation in an already crowded market."
"The Trouble with Fashion Recognition Apps" (The Business of Fashion)
"Though tens of millions of dollars of investment has poured into the space, fashion recognition apps have yet to fulfill their original promise."
"Apple Watch starts countdown on face off with Swiss industry" (The Financial Times)
"While Swiss watch executives are wary about the arrival of such a muscular rival, few see an existential threat to one of the Alpine nation's most famous industries."
"Another YouTube Network Sells: RTL Picks Up StyleHaul and Its Fashion-Focused Audience" (Re/Code)
"RTL Group, the European TV and radio conglomerate which had put $6 million into StyleHaul in 2013, will pay another $107 million to take control of the company. RTL says the deal values StyleHaul at $151 million."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.