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Bits & Bytes | WeChat's Mini-Programmes, Is AI the Future of Sustainable Fashion?

This week, WeChat's advanced-feature offering experiences rapid growth, while artificial intelligence is helping advance the sustainable fashion movement.
WeChat user | Source: Shutterstock
By
  • Kristina Ezhova

Report: The Hyper Growth of WeChat's Mini-Programs in 2018 (Jing Daily)
"Brands have noticed that mini-programmes are a very effective selling tool when used correctly. Thanks to the massive popularity of e-shopping festivals in China like 6/18 and Singles Day, fashion e-commerce mini-programs have exploded in growth."

Is Artificial Intelligence the Future of Sustainable Fashion? (Elle)
"As demand for fast fashion shows no signs of slowing — global clothing manufacturing expected to reach sales of $1.65 trillion by 2020 — the industry has been racing to put in place new technology that might save lives and ease our conscience."

Could In-Home 3D Body Scanners Change How We Shop for Clothes? (Racked)
"It's not hard to imagine a world where Naked Labs users can upload their body models to Nordstrom's e-commerce site and then see products in their size only. Naked Labs has been in conversation with both high-end and mid-tier brands about this."

Ebay Wants to Be the Place You Sell Your Sneakers—Again (GQ)
"Ebay, the only player in the sneaker game with a name your grandma would recognise, is still in all likelihood the category's leader. Chan says that eBay sells about half a million shoes every day — or one shoe every 1.5 seconds. But the platform is at risk of losing its pole position."

How Poshmark's Sellers Made $1b off the 'Social Mall' (Retail Dive)
"Founded in 2011 with a focus on women's fashion, which has since expanded to men's and kids categories as well, the company officially reached the $1 billion mark earlier this year — and there's no plan of stopping anytime soon."

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