The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Last week, London's digital fashion community gathered at the Decoded Fashion conference to debate and discuss the ongoing shifts in consumer technology and social media which are reshaping the fashion and luxury industry as we know it.
At the heart of the digital revolution engulfing fashion is Facebook. It's been a big year for the world's biggest social network. First came the acquisition of Instagram in April, followed quickly by a widely-watched IPO a month later, pricing Facebook shares at $38 each and valuing the Facebook business at a staggering $104 billion.
However, this valuation would not hold for long. Within a few months, Facebook stock was trading at less than 50 percent of the IPO value. More recently, Facebook hit 1 billion active users, and saw its shares bounce back on the unexpected momentum of its mobile advertising revenues. On Friday, Facebook shares closed at $21.18.
I was delighted to sit down with Tracy Yaverbaun, Director of Retail, Luxury & Fashion Partnerships at Facebook, to talk to her about the behaviour of high net worth individuals on Facebook, the platform's nascent mobile strategy, and the do's and don'ts for brands using the Facebook platform to engage with their fans.
Email subscribers, please click here to watch the interview.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.