Fashion brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales.
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.