default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Report: Birchbox in Acquisition Talks With Walmart

If a deal were to go ahead, the online beauty company would become Walmart's fifth e-commerce acquisition since August 2016.
Birchbox | Source: Flickr/Jenny
By
  • Reuters

NEW YORK, United States — Online cosmetics retailer Birchbox has discussed a potential sale with several retailers including Wal-Mart Stores Inc, tech news website Recode reported on Wednesday.

Talks took place between Wal-Mart's US e-commerce chief Marc Lore and Birchbox co-founder and chief executive officer Katia Beauchamp, Recode reported, citing sources.

If Wal-Mart were to buy Birchbox, it would represent the retail giant's fifth e-commerce acquisition since last August.

Wal-Mart has snapped up online retailers such as men's fashion website Bonobos as it seeks to bridge the gap with e-commerce leader Amazon.com Inc.

Birchbox has raised more than $80 million from investors since it was founded in 2010, in addition to previously undisclosed venture debt that the startup secured in 2015, Recode reported.

That debt is coming due in early 2018, but Birchbox has multiple offers on the table to restructure it, which is expected to alleviate any pressure to sell, the report added.

Birchbox did not immediately respond to a Reuters request for comment. Wal-Mart declined to comment.

By Vibhuti Sharma; Editor: Sai Sachin Ravikumar. 

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices 2022
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Voices 2022