The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. Inside Farfetch's Store of the Future
Inside Farfetch's Store of the Future demonstration | Source: Courtesy Farfetch
Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak peek.
2. With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution
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The Modern Meadow lab in Nutley, New Jersey | Source: Courtesy
The New Jersey-based start-up is bringing the awesome potential of synthetic biology to the fashion industry, unlocking powerful business, creative and public relations benefits.
Illustration: James Gilleard
An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?
4. Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play
E-commerce site 24 Sévres | Source: Courtesy
LVMH chief digital officer Ian Rogers speaks to BoF's Imran Amed about the strategy behind the conglomerate's long-awaited return to multi-brand fashion e-commerce.
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5. Why Is Google Digitising the World's Fashion Archives?
A Gigapixel image of a Schiaparelli evening coat from the V&A Museum on Google Arts & Culture | Source: Google
For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.
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The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok faces a potential ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.