The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
OXFORDSHIRE, United Kingdom — Arguably the most memorable scene in The Devil Wears Prada was Meryl Streep’s searing monologue reprimanding the doe-eyed Anne Hathaway for having undermined fashion’s profound influence on mass culture.
In the movie, she's able to draw from her prolific knowledge of the industry to trace the origins of a certain cerulean blue hue, from the runways of Oscar de la Renta and Saint Laurent to the racks of department stores.
Today, however, no one needs an impeccable memory to understand the life cycle of a colour du jour. In partnership with BoF, Google unveiled Thursday at the BoF VOICES conference an interactive online tool, free to use, to take a colour palette and pinpoint runway looks with the same colour schemes, drawn from nearly 4,000 fashion shows.
Spearheaded by Google’s artist-in-residence Cyril Diagne and announced in VOICES 2017, the project uses machine learning to map out these fashion palettes, and allows users to upload their own photos.
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In a live demonstration Thursday evening, Diagne pulled BoF’s Imran Amed on stage to take a photo of his tie-dyed green suit, designed by New Delhi-based Divyam Mehta. Within seconds, the new Google function pulled up dozens of runway looks in the same range of colours with designer details.
"This could inform a student on their next project, an editor on their next story," Diagne said. "It might even inspire Gabriela Hearst on her next collection" — a shout-out to the designer sitting in the audience that evoked a chorus of exclamation.
To learn more about VOICES, BoF’s annual gathering for big thinkers, visit our VOICES website, where you can find all the details on our invitation-only global gathering.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.