Anushka Challawala
Associate Director of Research & Analysis

Anushka Challawala is an Associate Director of Research & Analysis at The Business of Fashion (BoF) within BoF Insights and is based in London. Anushka started her career as an Equity Research analyst, focusing on thematic-driven investment recommendations across industries including Fashion, Technology Hardware and Sustainability. She has a BSc in Management from The University of Warwick.

Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

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