BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

The Salone del Mobile design fair has become such an important platform for fashion brands that, this week, Bottega Veneta closed its flagship on Milan’s Via Montenapoleone and transformed it into an art installation.

As Balenciaga becomes the latest luxury brand to launch a resale programme, BoF Insights looks at the positive impact of the secondhand market on brand image.