The livestreaming partnership generated over 68 million views of the event hashtag on the TikTok sister app.

This season, its face was Lee Jung-jae, the star of Netflix’s Squid Game — a signal of the event’s ongoing mission to help Korean designers ride the Korean wave (hallyu).

The group behind brands like Sulwhasoo, Etude House and Innisfree, is considering giving sales in the key market a much-needed boost by cutting back on physical stores and accelerating expansion of its premium offering and digital channels.

The British designer, who has worked in the studios of Louis Vuitton, Givenchy and Fenty, has officially joined the fashion and lifestyle brand after guest-designing several ready-to-wear collections in recent years.

Sales at the 31-year-old South Korean retailer’s luxury outpost in Seoul’s Apgujeong neighbourhood reached 1 trillion won (around $844 million) for the first time.

The mainland’s largest commercial property company has sold off billions of yuan worth of assets to shrink its debts in recent years, but Dalian Wanda is once again eyeing growth by way of new retail complexes and movie theatres.

The French fashion and lifestyle brand’s early stage investment arm, Kitsuné Ventures, launched Nov. 29 and will invest in businesses across fashion, media, hospitality and technology.

The health and beauty chain, also known as CJ Olive Young, is looking to raise $1 billion in a local public offering sources say will take place early 2022.