The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
THE CHEAT SHEET
Investor Patience With Money-Losing Start-ups Wears Thin
Source: Shutterstock
The Bottom Line: Every e-commerce start-up dreams of emulating Amazon, which expanded from a bookseller to an "everything store" selling cloud computing and streaming video. As the recent turmoil at WeWork, with its distracting forays into preschools and wave pools, demonstrates, businesses need to show they can get the fundamentals right before branching out.
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Is Burberry Big Enough?
A guest wears a Burberry jacket and monogram scarf at London Fashion Week | Source: Edward Berthelot/Getty Images
The Bottom Line: Tisci and Chief Executive Marco Gobbetti have brought other innovations to Burberry, including product drops and testing the waters with resale. It will be worth noting which of these tactics get called out when the company releases financial results this week.
Singles' Day Meets the Trade War
Alibaba's 2018 Singles' Day event | Source: Courtesy
The Bottom Line: In the space of a few years, Singles' Day has morphed from a Chinese holiday to a global one that Western brands can't ignore.
SUNDAY READING
Professional Exclusives You May Have Missed:
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The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.