Over the past decade, Saloni Lodha has built a fashion brand synonymous with her nomadic lifestyle. She has garnered a loyal following of women of all ages who come to her for her exacting sense of colour, cut and imaginative collections that are imbued with exoticism, femininity and playful elegance.
In 2008 Saloni realised her dream was to create a brand that would take the rich heritage she grew up in and blend it with the global, peripatetic life she was living and in 2011, she launched her eponymous womenswear label SALONI.
She draws her inspiration from her childhood spent surrounded by the vivid colours of her grandmother's sarees and the cherished memories of summers spent visiting Jain temples on family holidays in Rajasthan. It is this sensibility, coupled with her busy day-to-day life as a mother with offices in Hong Kong and London, that motivates her to create a wardrobe that empowers women to experience the unabashed joy of living in different hues.
Her dresses have been loved and worn by Duchess of Cambridge, Samantha Cameron, Cindy Crawford, Jessica Alba, Emma Watson and Priyanka Chopra among others.
SALONI’s expansion over the past year has been rapid and strategic. The brand holds strong name recognition globally with an elevated presence in the top department stores, boutiques and online retailers.