Ssense Premium Page

Global online retailer known for its selection of independent & luxury brands, cutting-edge content & flagship store in Montreal.

Ssense Premium Page

Global online retailer known for its selection of independent & luxury brands, cutting-edge content & flagship store in Montreal.

Ssense's live mosaic

      • 24 September, 15:48
      • 23 September, 21:03
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      • 13 September, 21:11
      • 13 September, 16:48

Menswear Q&A

Company Snapshot

Ssense: The Canadian Innovator Blending Music and Fashion

Ssense: The Canadian Innovator Blending Music and Fashion

MONTRÉAL, Canada — Founded in 2003, Montréal retailer Ssense has emerged as a directional leader in the marketplace, in addition to being a popular online retailer for international consumers from around the world. Running through the Ssense proposition is a keen interest in music, best represented by its music and video series filmed especially for the site, and styled exclusively in Ssense merchandise. The series has featured Sky Ferreira, Rad Hourani and numerous other musicians and designers. The store and e-store’s menswear buy is focused on designer and luxury streetwear categories, creating an accessible but directional edit.

BoF spoke to Federico Barassi, Ssense’s head menswear buyer.

BoF: How do you approach Ssense’s product assortment and buying?

FB: For me, there is a certain kind of magic to Ssense. We share our point of view and endeavour to approach every action with a sharp, curatorial eye. We covet the brands and products we believe in, rather than those dictated by the industry. This approach is translated by the content we provide, functioning not only as an online retailer, but also as a media channel of sorts. Over the years we have groomed the product offering to cater to a unique client that likes to be different.

BoF: How has the Montréal market fashion market evolved?

FB: Montréal is not necessarily known as a fashion capital, but with the power of the Internet, there has been a great increase of awareness of the fashion world for Canadians as a whole. At the same time, Montréal is and has been known for producing great talent across the creative industries.

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Company Snapshot

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