The BoF 500

Members of the groundbreaking K-pop boy band enjoying global success have inked numerous deals and ambassadorships with global luxury brands.

The four members of K-pop sensation Blackpink have become front-row favourites at fashion week and signed an impressive number of deals with luxury brands.

The South Korean force of nature is a pop culture phenomenon and is muse to a number of designers including Alexander Wang, Jean Paul Gaultier and Jeremy Scott.

The South Korean photographer has brought his artistic eye to the streetwear world and shoots for CR Fashion and Vogue.

The managerial maverick is transforming one of South Korea's largest luxury retail groups while expanding its footprint across Southeast Asian markets.

The heiress and fashion executive introduced foreign brands like Armani to Korea's top luxury department store.

The Korean superstar is a huge digital influencer across Asia, and has a rampantly expanding global fanbase.

The South Korean model-turned-actress shot to even greater fame after hit series Squid Game propelled her to global stardom helping her to land an ambassador role at Louis Vuitton.

Jung and Kwon are the duo behind Rare Market, Seoul’s concept store for the Gen Z and millennial crowd.

A veteran designer in his native Korea, he put Seoul Fashion Week on the international map.

Now backed by Samsung, the designer is one of the leaders of Korean fashion in the global market.

The Hyundai Department Store veteran opened a colossal new branch in Seoul that raised the bar for luxury retail in Korea and provided global brands with a buzzy new location.