For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing} Courtesy

Jung Wook-jun


Now backed by Samsung, the designer is one of the leaders of Korean fashion in the global market.


Jung Wook-jun is the Korean designer behind one of Asia’s most successful menswear labels, Juun J.

Celebrating Juun J’s tenth anniversary in 2017, the Seoul-based designer has shown his self-described “street tailoring” at Paris Men’s Fashion Week since 2007.

Growing up in South Korea, the presence of US armed forces, as well as the country’s mandatory military service, heavily influenced Jung’s aesthetic. “At the time I really hated uniforms because I thought they didn't look good,” he told Vogue. “But once I was discharged, after three years of service, I started to notice how practical and beautiful they are.”

The designer completed his studies at Esmod in 1992, before going on to work for various fashion houses, including Club Monaco and Chiffon. He then launched “Lone Costume,” which quickly became one of Korea’s most exciting brands before being renamed in 2007 to become the international label it is today.

In 2012, Juun J joined Samsung’s Cheil Industries, a leading group that provides funding for up-and-coming brands in Korea. Since, Juun J has garnered a strong international fan base and stockists including Dover Street New York, Harrods, L’Eclaireur and Neiman Marcus.

In 2016, he was chosen as the first Korean designer to be featured as a guest at Pitti Uomo 89. “Juun J is re-defining 21st century men's fashion,” said Vogue International’s Suzy Menkes . “He’s creating collections with a dash of ‘gender blending’ as well as subtle references to classic Korean costume.” 

In May 2019, Juun J opened it's first permanent location in the form of a 1,300-square-foot flagship in Seoul.

Vital Statistics


Korea, Republic of

Korea, Republic of
Member since

Similar Profiles

Guillaume Meilland

Design Director, Men’s Ready-to-Wear, Salvatore Ferragamo

Xiao Li

Designer, Xiao Li

Silvia Venturini Fendi

Creative Director, Fendi

Ann Demeulemeester

Founder, Ann Demeulemeester

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat