Serhat Isik and Benjamin Alexander Huseby are the duo behind GmbH, which has won critical acclaim for its streetwear aesthetic that offers an alternative to today’s overconsumption, with stockists that include Barneys New York , SSense and Dover Street Market .
Isik and Huseby met on a Berlin dancefloor in 2015. Isik had just left a Berlin-based collective Bless, where he was in charge of menswear design, and Huseby was working as a freelance fashion photographer, shooting for Fantastic Man, i-D, Vogue, Acne Paper and Harper’s Bazaar.
They started GmbH — a Berlin-based collective — in 2016, its designs representing the multiculturalism of their own backgrounds and surroundings. Isik is Turkish and German, while Huseby is Norwegian and Pakistani, and their origins are frequently referenced in the clothes. By the second collection, the designers were nominated for the LVMH Prize and included in Dazed's annual list of 100 people shaping the future of youth culture.
Huseby graduated from Chelsea College of Art in London and has worked as a freelance photographer for various international publications. Isik studied fashion design at Weissensee Academy of Art in Berlin, completing his MA in menswear design. Both are equally involved in the design and execution of their label, and a majority of their creations are recycled deadstock from high-end factories, offering an alternative to today’s overconsumption of clothes.
The company is stocked by Barneys New York, SSense in Montreal and Dover Street Market in London, among others. In 2018, GmbH showed during the official Paris Fashion Week schedule. It is also part of a wider Berlin network, providing a platform for collaboration among artists, musicians, writers and DJs.