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Sandra Choi

Creative Director, Jimmy Choo

Having trained with her uncle Jimmy Choo in her youth, she has continued the eponymous designer's legacy of glamorous footwear with forays into ready-to-wear and handbags.


Sandra Choi was named sole creative director of Jimmy Choo in 2013. At the time of her appointment Choo told The Daily Telegraph, "It's time to give this place a shake, Jimmy Choo is that sexy, strappy, stiletto thing, but it can be something else, too."

Choi has spent her entire career at the company, founded by her uncle Jimmy Choo. She was born on the Isle of Wight in the United Kingdom, where she lived until she was eight years old before moving to Hong Kong for five years to live with her grandparents. On her return to the UK, Choi developed an interest in fashion and completed a foundation course. She began to help out at her uncle’s business in 1989, where she was immediately fascinated by the reality of the industry.

Following the formation of her uncle’s partnership with Tamara Mellon , Jimmy Choo began to produce ready-to-wear lines, which Choi designed. Choi has remained at the label ever since. Following both her uncle and Mellon’s decision to sell their shares in the company, Choi is a natural leader in the company and best equipped to continue crafting the company’s identity.

In July 2017, Miachael Kors Holdings acquired Jimmy Choo for approximately $1.2 billion. Now called Capri Holdings, the group comprises Jimmy Choo, Michael Kors and Versace. 


Jimmy Choo

Jimmy Choo

Creative Director

1992 - Present

London, United Kingdom


Central Saint Martins

Central Saint Martins

Vital Statistics


United Kingdom

United Kingdom
Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.