Stavros Karelis, founder and buying director of independent concept store Machine-A, is known supporting young design talents by stocking them alongside established brands. Karelis is also a judge for NEWGEN, the British Fashion Council ’s emerging talent scheme.
Karelis' career began in his native Greece, where at 18 he spent a year working as a magazine fashion editor. He moved to London to study politics and international law at Goldsmiths, and while still a student launched Digitaria, a project which organised events and showcased the work of young designers and artists.
In 2009, Karelis opened Machine-A, advised by Anna Trevelyan , his business partner and the store's fashion director, with the aim to showcase quality emerging designers alongside established fashion brands on the shop floor. Karelis helps guide the young designers he showcases on production and pricing, and the store was one of the first to pick up Craig Green , Liam Hodges and Nasir Mazhar, which today are stocked next to established brands including Raf Simons , J.W. Anderson and Y-3. Machine-A began selling online in collaboration with SHOWstudio in 2014.