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BoF Masterclass | Selling Luxury to the 1%

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Selling Luxury to the 1%”.
BoF Masterclass | Selling Luxury to the 1%
BoF Masterclass | Selling Luxury to the 1%
BoF PROFESSIONAL

With the top 2 percent of luxury customers driving 40 percent of luxury sales, the ultra-wealthy are spending more on luxury than ever before. Yet amid a broader market slowdown, winning them over is becoming a competitive battleground for brands.

Join us on Thursday, February 22 at 16:00 GMT / 11:00 EST for our upcoming BoF Professional Masterclass on our latest case study, Selling Luxury to the 1%. BoF’s luxury correspondent Robert Williams, alongside report author Tamison O’Connor, Mytheresa’s chief customer experience officer and managing director Isabel May and Bain & Company’s senior partner Claudia D’Arpizio, will share valuable lessons on how cultivating personal relationships and crafting memorable experiences for shoppers can help brands stand out among competitors.

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Case study cover, Selling Luxury to the 1%
Case Study
Case Study | Selling Luxury to the 1%

Exclusive to BoF Professional members.

Further Reading

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.


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